social

Facebook Twitter Blogger Pinterest Instagram YouTube

menu

About Us Contact Us News Faq Tutorials Our Shop

giveaways ad

Wednesday, March 6, 2013

Boutique Basics: Product Packaging Tutorial

The tutorial I'd like to share with you is one for packaging your product for customers. I do not know about you but I get SO EXCITED about packages when they come in the mail. You will seriously hear me break out singing, "Brown paper packages, tied up with string, those are a few of my favorite things..." Every. Single. Time. 

Why not make your packages extra special? You are a boutique. You are charging (or SHOULD be charging) more than Walmart for your product. Why not package your product in a way that lets the customer know, right off the bat, that what I'm getting is special. What I'm getting is worth the money. What I'm getting was created with love and care and attention! Why not package your product in a way that makes your customers see packages from you as something special? 


I'm here to help you out!! For starters, think about your style. What do you want to portray to your customers? Are you wild and fun? Do you love a modern look? Are you hoping to sell to people who prefer a vintage style or shabby chic? What is your niche? Consider these things and make sure you are purchasing packaging products that go with your style. 


Some things are easier to get in a particular style than others. Start with business cards. My first business cards were "free" ones from Vista Print. I ended up using a pre-made template from them. They weren't hideous by a long shot but when I needed to order a second time I spent a lot more time on the design. I included a quote from a song that goes with the theme of my shop. I used a logo I had designed by a graphic designer. I chose colors that I thought would match the style of my shop better. After that, I ordered packaging supplies. When I first began shipping orders, I put things in Ziploc bags and used poly mailers. Both ideas are practical ways to ship your product. I've shopped around some and talked to people who purchase boutique clothing. I've had many people say they preferred product shipped in tissue paper because it holds the ironing better. Tissue paper can also be purchased in a variety of colors so it's another way to help set the mood for one of your packages being opened!! Another plus is that it isn't a very expensive product to buy. (I bought a TON of tissue paper at Hobby Lobby during their Christmas clearance this year!) I still think the best reason to use it is it mimics the feel of wrapping paper. It gives your customer the opportunity to tear into it like they would for their birthday or on Christmas morning. I like to tie my packages up with baker's twine as well. Once again, it's another way to add color and fun to your packages!! The Shipping Guru on Etsy offers a wide variety of colors if you'd like to try this as well. 

Now, the main thing I like to include with my packages is a handwritten card. I buy cards in the dollar section at Michaels. There are usually a variety of styles and I get a bunch at a time! The cards will change out as the year goes by so if you purchase yours there and find something you are in love with, you may want to buy a bunch! I usually get a variety for myself. I like seasonal ones to ship with Christmas, Valentines or Easter pictures. I like fun and funky ones to go with fun and funky garments. Soft floral cards are the perfect thing to go with a shabby chic dress covered in lace. Really the sky is the limit here. AND most importantly, a hand written thank you card is becoming a thing of the past. Very few people send out thank you cards any more. Our modern, electronic, fast paced world doesn't lend itself to it. However, it's a touching gesture. Maybe even more touching because it's rare. I've had more comments from customers about how much the card meant to them than I have had about outfits. It sends the idea that this is personal. This outfit, I created was special and important. It makes the customer feel special and important. It makes you stand out. And when it's all said and done, if not for the customers, you wouldn't be in business so not only is it a good thing to do from a business perspective, it's the right thing to do. You DO NOT want to lose what makes you a small business. Walmart will not be considering sending out handwritten thank you's anytime soon. 

Alright, on to how I put my packages together. Please forgive the photos, as I'm NOT a professional photographer! Here's my packaging station. I keep everything I need here (unless my kids steal my pens...which usually happens!) I have poly mailers, tissue paper, business cards, my mini-moo cards that have my washing instructions on them, my kitchen scale for weighing my packages, a basket with all my notecards, tape, paper scissors, pens, Sharpies, and baker's twine. I also have some space for laying everything out.


 The first thing I do is lay out my tissue paper. I try and fold my outfit so my label is showing. I also fold my outfit as neatly as possible (after a GOOD ironing, of course!)


 I lay my card with washing instruction on top. This picture shows the wash instructions. I actually lay this face down but I wanted you to see that it actually is my washing instructions!


 See, here's the pretty side for the customer to see first - unless they get really excited tearing into their package! 


Then I carefully wrap the dress/outfit in the tissue paper. I try and make a square bundle with it. I use white tissue paper because that's the look I'm wanting but you could use other colors!! After that, I use baker's twine to tie it together. I slide the twine under the package and bring it to the middle from the left and right sides. I then criss-cross the twine and flip and bring the twine to the top and bottom of the package. 



Then I tie it in a bow on top.


  I write my message on a card. I try to make it personal. This particular card was going out to a giveaway winner. I like to say something that let's the customer know that I'm not writing the same message on every card - even if the messages are similar sometimes.


 I put the customer's name on the front of the envelope and slip it under the bow on the package.


 I slip AT LEAST two business cards under the card. Always send business cards for the customer to share!!


Then I slide my bundle neatly into a poly mailer. I REALLY like to find fun colored poly mailers (I use the Shipping Guru!) but sometimes I have to have the boring white ones - especially for larger orders.


 After that, attach your shipping label, and voila! You have an exciting package headed out to a customer!!

Happy Packaging!
Bethany Whipps




96 comments:

  1. We do similar packaging when shipping our products. We use white tissue paper and seal them with white oval stickers with our logo imprinted on it. We then include a printed thank you postcard and ask folks to join us on social media. Finally we include 2 business cards where I hand write 'thank you for your order!' on the back.

    ReplyDelete
  2. Wao this a luxurious idea to pack you wedding dresses with in low budget. You can send great boutique outfit to friends in less budget. Thanks for idea.

    ReplyDelete
  3. Please let me know if you’re looking for a article writer for your site. You have some really great posts and I feel I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some material for your blog in exchange for a link back to mine. Please send me an email if interested. Thank you! akgbuzz

    ReplyDelete
  4. I love the way you write and share your niche! Very interesting and different! Keep it coming! Cannabis Edibles

    ReplyDelete
  5. Great article Lot's of information to Read...Great Man Keep Posting and update to People..Thanks cajas de cartón

    ReplyDelete
  6. Hey what a brilliant post I have come across and believe me I have been searching out for this similar kind of post for past a week and hardly came across this. Thank you very much and will look for more postings from you. Click Here

    ReplyDelete
  7. Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained! Buy Morning Glory

    ReplyDelete
  8. Think of all the great packaging applications available if your package talked and could tell you how old the product was, what you should serve it with or that you need to buy this companion product. What a sales tool! tengeri konténer szállítás Europa-Road Kft

    ReplyDelete
  9. This article was written by a real thinking writer without a doubt. I agree many of the with the solid points made by the writer. I’ll be back day in and day for further new updates. كود خصم اي هيرب 2021

    ReplyDelete
  10. Yes, I am entirely agreed with this article, and I just want say that this article is very helpful and enlightening. I also have some precious piece of concerned info !!!!!!Thanks. bille de dentition

    ReplyDelete
  11. I definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work. infrared heating panels

    ReplyDelete
  12. This is just the information I am finding everywhere. Thanks for your blog, I just subscribe your blog. This is a nice blog.. silver charms and beads

    ReplyDelete
  13. I am happy to find your distinguished way of writing the post. Now you make it easy for me to understand and implement the concept. Thank you for the post. albino penis envy

    ReplyDelete
  14. Thanks for sharing this information. I really like your blog post very much. You have really shared a informative and interesting blog post with people.. weed for sale

    ReplyDelete
  15. This comment has been removed by the author.

    ReplyDelete
  16. Thank you so much as you have been willing to share information with us. We will forever admire all you have done here because you have made my work as easy as ABC. Fait au Quebec

    ReplyDelete
  17. Good website! I truly love how it is easy on my eyes it is. I am wondering how I might be notified whenever a new post has been made. I have subscribed to your RSS which may do the trick? Have a great day! buy google reviews

    ReplyDelete
  18. Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign. spunlace nonwoven

    ReplyDelete
  19. There are particular dissertation online sites over the internet if you ever buy of course proclaimed in the site. 加熱煙

    ReplyDelete
  20. Some truly howling work on behalf of the owner of this website , dead great subject matter. buy percocet online

    ReplyDelete
  21. At this time there go ahead and pick up free of selling price, viewpoint the pioneer from most particulars. custom ecommerce packaging

    ReplyDelete
  22. Great Information sharing .. I am very happy to read this article .. thanks for giving us go through info.Fantastic nice. I appreciate this post. facebook ads

    ReplyDelete
  23. Nice post. Well what can I say is that these is an interesting and very informative topic on poly mailer

    ReplyDelete
  24. This blog is so nice to me. I will keep on coming here again and again. Visit my link as well.. Write stuff like: Cannaline has the best cannabis packaging choices

    ReplyDelete
  25. Good post but I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit further. Appreciate it! titanium carb cap

    ReplyDelete
  26. I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business. kardinal stick

    ReplyDelete
  27. You can take help from designers and agents for anything related to your custom boxes with logo. Free of cost designing assistance is provided to ensure you don’t worry about the cost while thinking about the creative design.

    ReplyDelete
  28. indisk take away Vi var 9 personer samlet for at fejre fødselsdag og havde alle en dejlig aften med rigtig velsmagende mad. Forretten med store steget rejer på en urtebund med diverse dips og en youghurtsalat til var simpelthen vidunderlig og også de efterfølgende sauceretter med ris og nanbrød var fine med hver sin specielle tilsmagning. Der var en lammeret, en kyllingeret og en vegetarret- alle veltillavede og lækre. Desserttallerkenen havde et lille udvalg af forskellige bittesmå stykker stykker kage og en stump mango. Den var en skuffelse ovenpå resten, der var så rigeligt og lækkert. En lille portion is havde været bedre. Vi sluttede af med en rigtig god kop kaffe.

    ReplyDelete
  29. I like your post. It is good to see you verbalize from the heart and clarity on this important subject can be easily observed... visit this site

    ReplyDelete
  30. Enormt lækkert! Det er billigt, men det bærer kvaliteten ikke præg af. Kan varmt anbefales. Jeg fik deres Club-Sandwich, og det hele spillede. Bindia.dk

    ReplyDelete
  31. I wanted to thank you for this excellent read!! I definitely loved every little bit of it. I have you bookmarked your site to check out the new stuff you post. Buy guns in bulk

    ReplyDelete
  32. Attractive, post. I just stumbled upon your weblog and wanted to say that I have liked browsing your blog posts. After all, I will surely subscribe to your feed, and I hope you will write again soon! clover credit card processing

    ReplyDelete
  33. hi was just seeing if you minded a comment. i like your website and the thme you picked is super. I will be back. https://qualitypackagingmaterials.sitey.me/

    ReplyDelete
  34. I feel that is among the a lot vital info for me. And i'm happy studying your article. However wanna commentary on few normal things, The website taste is great, the articles is in reality excellent: D. Good process, cheers.
    Custom Tobacco Boxes

    ReplyDelete
  35. Awesome article, it was exceptionally helpful! I simply began in this and I'm becoming more acquainted with it better! Cheers, keep doing awesome! Black Friday Coupons

    ReplyDelete
  36. This comment has been removed by the author.

    ReplyDelete
  37. A very excellent blog post. I am thankful for your blog post. I have found a lot of approaches after visiting your post. dark0de market url

    ReplyDelete
  38. Since cannabis is a dried plant product, you need Best Smell Proof Bong Bags ​or other custom packaging that protects it from moisture and sunlight. This preserves its herbal properties.

    ReplyDelete
  39. This informative blog increase my knowledge about packing and printing of boxes. Like other people, I have many items to sell. That’s why I Need Packaging For My Product? Why I need packing. It is because it becomes hard to attract customers without packing. When you talk about the wrapping of any items, they have more benefits than your needs. So, I want to get the knowledge by packing my items before the sale.

    ReplyDelete
  40. We have sell some products of different custom boxes.it is very useful and very low price please visits this site thanks and please share this post with your friends. https://industriespackagingmaterials.tumblr.com/

    ReplyDelete
  41. I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post. packaging materials

    ReplyDelete
  42. This comment has been removed by the author.

    ReplyDelete
  43. thanks for sharing this informative and interesting post regarding product packaging  .packaging boxes are the best source to store and transport products safely for personal as well as professional use

    ReplyDelete
  44. You have shared very unique and creative packaging ideas. For food, packaging visit Popcorn Cartons

    ReplyDelete
  45. I like your post. It is good to see you verbalize from the heart and clarity on this important subject can be easily observed... los mejores patinetes eléctricos

    ReplyDelete
  46. Thank you for sharing such useful information. Its a very nice and informative post. If you want to buy best height adjustable desk than checkout buying guide, reviews and comparison of 7 best height adjustable desks at Cherrycheck. Their information will help you to pick the perfect product for you.

    ReplyDelete
  47. New Angle pack is a packaging company that specializes in design, development, after-sales food packaging, medical packaging, Pre-formed Tray Packing and other product packaging. Welcome to email to understand related issues, thank you. Meat Flexible package material Flexible package material

    ReplyDelete
  48. Giving information to users is exceptionally informative. I'm very thank full to you for sharing this substance. I'm reading it carefully. Last week I am reading aboutCustom Pre Roll Display BoxesAlong these lines, you have any information about any sort of boxes then Please share me in the shape of Article. Thank You.

    ReplyDelete
  49. great packaging tutorial nice. GAMSAT Science Course is necessary by several educational institutions that offer Scholar Access Medication programmes. It’s distinct from other admissions tests because it will take all day long to accomplish - and you can carry it as many times as you like.

    ReplyDelete
  50. Colored pressing tape makes a difference recognize distinctive packs within the stock. In conclusion, customized printed BOPP tape serves as limited time instruments. You'll get your brand title engraved on the tape.

    ReplyDelete
  51. I have a hard time describing my thoughts on content, but I really felt I should here. Your article is really great. I like the way you wrote this information ..Great post and amazing facts right here.Keep it up the wonderful work 토토사이트

    ReplyDelete
  52. I have a hard time describing my thoughts on content, but I really felt I should here. Your article is really great. I like the way you wrote this information ..Great post and amazing facts right here.Keep it up the wonderful work 토토배너사이트

    ReplyDelete
  53. There are incredibly plenty of details like that take into consideration. That is the fantastic specify raise up. I offer the thoughts above as general inspiration but clearly you can find questions such as the one you raise up where the most critical factor will probably be doing work in honest very good faith. I don?t know if guidelines have emerged about things like that, but More than likely that your particular job is clearly identified as a fair game. Both boys and girls notice the impact of a moment’s pleasure 먹튀검증커뮤니티

    ReplyDelete
  54. Well I truly liked reading it. This article provided by you is very effective for good planning..The Kansas City Metro has a lot to present when it comes to blog job possibilities.Truly quite intriguing post. I was searching for this sort of data and delighted in perusing this one. Continue posting. Much obliged for sharing 토토사이트도메인

    ReplyDelete
  55. I am sure this piece of writing has touched all the internet visitors, its really really nice paragraph on building up new website...Greetings from Idaho! I'm bored to tears at work so I decided to check out your site on my iphone during lunch break. I really like the knowledge you provide here and can't wait to take a look when I get home. I'm shocked at how fast your blog loaded on my mobile .. I'm not even using WIFI, just 3G .. Anyways, great blog! 메이저사이트

    ReplyDelete
  56. Truly, this article is really one of the very best in the history of articles. I am a antique ’Article’ collector and I sometimes read some new articles if I find them interesting. And I found this one pretty fascinating and it should go into my collection. Very good work . I genuinely adore how it is simple on my eyes it is. I am thinking about how I may be advised at whatever point another post has been made.. 안전놀이터

    ReplyDelete
  57. one of the best i have go through keep sharing.repair in uae is a reliable source of kitchen appliances repair

    ReplyDelete
  58. Great tips regrading wholesale packaging supplies . You provided the best information which helps us a lot. Thanks for sharing the wonderful information.

    ReplyDelete
  59. Thanks for sharing content. We provide the most professional cargo services to send your shipments from Uk to Pakistan. cargo to pakistan

    ReplyDelete
  60. Guangzhou Minglai Packaging Co., Ltd offers a wide array of packaging product designs suited, custom, and personalized to your business Minglai Packaging

    ReplyDelete
  61. Good article!  I see your points as being valid and I appreciate the way you expressed yourself in this material.  This is really excellent content. Buy different types of custom printed box as well as Custom Boxes to pack your products, custom food packaging boxes available at your desired requirements.

    ReplyDelete
  62. At Ace Capital groups, we are dedicated to provide financial advise to people who wants to invest their money on good returning products. We provide Financial Advisory Gold Coast.

    ReplyDelete
  63. Very Informative content on Custom Packaging Thank you for the article!

    ReplyDelete
  64. Thank you for sharing the information. I hope you will share the more valuable information on Packaging Solutions for E-Commerce

    ReplyDelete
  65. Thank you for sharing such useful information. Its a very nice and informative post.

    More consumers will check out your product as they will be curious to know about your product packed in a unique looking box. You will find many packaging manufacturers in Mumbai, India who can assist you and make available boxes in a variety of shapes and sizes.

    ReplyDelete
  66. Amazing and information articles. I also provide information about packaging visit my blog Cute Packaging Ideas for Small Business

    ReplyDelete
  67. This comment has been removed by the author.

    ReplyDelete
  68. Great blog shared with us. Print recycled postcard paper from PrintMagic and provides an earthy feel to your Brown Kraft Postcards Printing and the rich light brown color of the paper sets it apart. Choose this if you want to create a printed product that stands out, Also looks smart and is great for promoting almost anything you want. It provides a natural look and also feel due to the fibers present in the paper. Along with flecks on the surface, Print Custom Brown Kraft Postcards from PrintMagic are perfect for creating a printed product that is 100% recycled and powerful for promotional activities.

    ReplyDelete
  69. I think that informational articles should be more like yours.  By that I mean they should have character.  Your article had character and is persuasive.  Your views are very interesting. The demand and recognition of the Biscuit Packaging Boxes has been elevating very a great deal high. This is for the principal reason that the different patterns of the field packaging thoughts is turning into the fundamental speak of the town.

    ReplyDelete
  70. Product packaging has always played an important role in how a customer sees a brand’s market value. According to the manufacturers of product packaging boxes in Mumbai, the different types of packaging choices make it more difficult for the brand owner to choose the best for his product.

    ReplyDelete
  71. Fight Female Sexual Issues Smoothly Using Female Up
    Female UP (Female Cialis)
    Contact : +91 92163-25377

    ReplyDelete
  72. Great post on product packaging tutorial. Mumbai is a hub for manufacturing and finding good product packaging boxes manufacturers should not be a problem. I would recommend checking out companies like "Graphic Print Pack" and "Sai Print Pack Industries", "Ambest Prints Pvt. Ltd. who have been in the industry for years and offer high-quality packaging solutions. They have a wide range of materials, designs, and customizations to choose from. Good luck on your packaging journey

    ReplyDelete
  73. This comment has been removed by the author.

    ReplyDelete
  74. This comment has been removed by the author.

    ReplyDelete
  75. This comment has been removed by the author.

    ReplyDelete
  76. I really enjoyed reading your blog post about the Wildflower Child's Awesome Product. As a mom, I'm always on the lookout for stylish and comfortable clothing options for my kids. Additionally, thank you for sharing the information about the 24 off $100 Target coupon code. That's definitely a great discount and I appreciate you sharing it with your readers. Keep up the good work!

    ReplyDelete
  77. This comment has been removed by the author.

    ReplyDelete
  78. Awesome Post! I just love your writing style, your step by step method is easy to follow. I agree with you custom crafted boxes can enhance brand’s visibility. Learn about how custom product boxes help businesses

    ReplyDelete
  79. I want to give you a guide on how to package Kraft Paper Packaging Material Boxes your product for clients. I don't know about you, but when items arrive in the mail, I get SO EXCITED.

    ReplyDelete
  80. Consort Plastics 2.0 is a complete source for your packaging requirements. We offer materials such as plastic bags, plastic tubes, plasti sheetings and more. Our specialty is specialty plastic products and plastic sheeting for any of your residential and industrial needs. We have been in business for over 10 years & have built a partnership with hundreds of manufacturers that will benefit our customers. Please contact us today for more information! Plastic Bags in Johannesburg.

    ReplyDelete
  81. Custom Cone Sleeves are a special and powerful approach to market your brand when it comes to design concerns. In addition to offering convenience to customers, these specially created packaging options are also effective marketing tools.

    ReplyDelete
  82. Welcome to a journey of ultimate harmony and connection through the art of three-person yoga poses. In this comprehensive guide, we delve into the intricacies of mastering these poses, elevating your yoga practice to new heights.


    ReplyDelete
  83. tional! Keep setting up. 야동

    ReplyDelete
  84. he most part. This is great content for your readers 툰코

    ReplyDelete
  85. I appreciate your work. 툰코

    ReplyDelete